Triple Threat Heating & Cooling
Project Overview
Triple Threat Heating & Cooling is a premier HVAC service provider serving Central and Southeast Texas. We are committed to delivering fast, reliable, and top-quality service, ensuring every client’s comfort with a strong foundation of integrity. The mascot chosen for this brand is a roadrunner, chosen for its speed and agility, embodies their commitment to quick, efficient service without sacrificing the quality or honesty their customers trust.
Brand Keywords
Western, Sleek
Role
Brand Design
The Logo
The roadrunner is infused with Southwest elements, paying homage to the region Triple Threat Heating & Cooling proudly serves. Its sleek design incorporates vibrant orange and cool blue tones, symbolizing the heating and cooling services they expertly provide. The roadrunner’s presence not only captures the essence of speed and agility but also reflects the unique character and spirit of Central and Southeast Texas.
Typography
For the main heading, I selected a traditional and approachable serif font. Secondary headings and paragraph text use a clean, simple sans serif font.
Kind words
“Mariel was very patient working on our branding. Moving our business because of COVID was very traumatic, but working with Mariel was seamless, and the results were lovely!"
— Jason Spears